Getting your audience to your website, especially those folks who are not yet on your email list, is an ongoing challenge for artists of all kinds, including musicians, writers, filmmakers etc. Despite the fact that for many, growing your audience is not always the most fun thing to do, it is necessary if you want to promote yourself and ultimately monetize your art.
One of the most certain (but expensive) ways of achieving a connection with your audience is through the use of paid ads on Google or Social Media sites. You are able to specify exactly the kind of person you want to reach in terms of age, interests and so forth.
Another method to get your audience to your website is through the use of SEO (Search Engine Optimization). You can either learn about it on the internet and then do it yourself, or you can always hire an expert to do it for you.
If you would like a more detailed list of steps you can take to get your audience to your website, check out the bullet points below that are a preview of course 5 of 7 of the Guerrilla Entrepreneurship series located on the Art Gush online education website.
Let’s imagine you have set up your offer or want people to sign up for your email list. This means getting people to your website. One thing that is important, if you’re comfortable with it, is having various social media sites for the purpose of promoting your website. Create the social media outlets you want, if you haven’t already done so.
• The goal is to socially interact and update your social media platforms at least once a week. Draw from your blog, content that you can use in your social media. • When using blog content for your social media outlets be sure to use any and all image files also. • Another strategy to get new customers and clients is to use SEO which stands for Search Engine Optimization. SEO is the art and science of trying to use keywords and other approaches to get your site and blog on the first couple of pages of search engines. The rules for how to do so are changing all the time and quite frankly SEO is a very complex art and science. If you do decide to do it yourself just make sure to at the very least create content of value. • If you feel you can make your blog entry even more valuable to your readers please do so now. • To help promote your blog content and offers, you always have the option of hiring an SEO expert though this can get pricey. • You also might be wondering how you actually get your artistic product to the consumer. There are many solutions for this including a sales plugin for WordPress as well as vendor sites which help you sell your products. • There are of course also places online that specialize in selling your art form specific artistic products. Some of these sites can be challenging to get into and you may need to hire an aggregator to get the correct file type required by the site your product is featured on. • Be sure to put yourself in the place of your fan or client and imagine where she or he would go to purchase products such as yours. • A word about your artistic digital product versus creating an information product that provides a solution to a problem. Some artisticpreneurs are only interested in selling their actual art work. This can be a mistake. Why? Because until you have enough of a presence on the web to become a public figure, it is going to be challenging to offer your artistic products only. • The reality is that you want to have developed a lot of fans (retained through things such as email systems). The alternative sale would be to also offer a solution oriented information product. In other words you think of something your web audience has as a problem with and create an online solution. • Having an information product available alongside your artistic work does not mean you are selling out. It means you are a savvy artisticpreneur. • Bottom line the big question is how do you to get traffic to your blog or website? Traffic is having an ongoing stream of potential future fans and clients coming to your blog or website. The traffic is sent to wherever your offer is. One strategy is to put a link to purchase at the end of your blog entries and on your website. As mentioned you can use paid social media ads as well. • But what are the free options? At the time of this writing the strategy we are about to show you works. But strategies change all the time with the changes in the internet so the best bet is to continually search online for traffic ideas as well as read our newsletter. That said, one way to get traffic is to search Google for a tool known as Google alerts. The reason for signing up for Google alerts is that you want to find websites that already have an audience and are in your niche. Google will alert you regarding new content online from various websites. • The next step would be to either contact the site owner about doing a co-promotion or in some cases you can leave a comment of value on the site that includes a link back to your blog or site. • YouTube can be a traffic solution. If you are motivated to make a lot of “How To” videos featuring yourself, this can be a great strategy to both make yourself better known as well as being able to link back to your offer. • The key here is that for the most success of ranking on YouTube you need to make numerous videos. Why? Because YouTube, as of this writing, ranks those who have a lot of videos, higher than those who only have a few. • Plus, be sure to fill in all the information about your video because this can help with keywords. The key here is to think of YouTube not as social media site but rather as a search engine. • And for our last free traffic strategy we are going to look usingTwitter. A lot of people say Twitter is dead but as of this writing it’s just not true. If you search specific keywords related to your niche you can then Tweet to people live who are commenting on your area or art form or expertise. So what you are doing is finding people who have questions about your topics and then are providing them with solutions. Subsequently they can then click on your bio and look at your site. • Other strategies include Facebook group postings. You go to the groups and then provide massive value in terms of the questions you answer there. If you provide valuable content and solutions to their problems, the group will be very happy to have you as a member. Be sure to include a link to your website. • The idea is to become an authority of your niche. This, like the Twitter strategy, will take time to work so you have to be consistent with these strategies. You can also use Instagram in a similar way to how you use Twitter etc. So consider jumping in online as an expert.