Challenging Times

Business Perspectives

NYC Create started as an entity committed to helping artists, we still have that mission, but we also have had the opportunity due to the pandemic and unrest to speak with business, people who are facing the challenges of our times.

Reinventing Yourself

Sadly, some physical location businesses have had to shut down their businesses. As a part of what we do we have volunteered, helping businesses to find ways to digitally reinvent themselves.

Building New Income Streams

At first glance this may not seem like something viable for all kinds of business categories. But if you think outside of the box, you can uncover new kinds of income. For example, “How To” videos such as those produced by USA How To. A business owner with a relevant expertise can digitally teach others the skillset while simultaneously gaining publicity for the business and having an additional income stream.

What I’ve Learned from the Pandemic about Creativity

I used to think that New York City was the end all and be all when it came to creativity. And I still believe it was and can once again become the Big Apple once more.

But I’ve learned something about creativity. You can be virtually anywhere in the world. Because as it is now with the virus and unrest, I stay inside most days. Creativity then becomes less about physical environment and more about inner environments.

I never thought I would ever feel this way, but my and my family may eventually leave the metropolis. We are unable to just pick up and go, but with some planning and goals achieved, we could be putting this once glorious city in our rear view mirror.

What are Your Personal and Professional Missions?

We have a limited time on this earth and most go through this experience known as life, without a personal mission. The same goes with new entrepreneurs and some old ones. Do you know what your mission is? We’re talking about personal and professional missions.

I can only speak about myself of course. I have gone many years without a mission in the businesses I have started. In fact, even getting my graduate degree which has a lot to do with creating missions, I still was left mission-less .

How about you? Do you have either a personal or professional mission or both? Contact us we’d love to hear from you.

Artists are Making a Difference in New York City

Blog Coalition is a Network of Blogs of Artists and Business People

 

Generating Art and Blog Entries

In many ways New York has lost the cultural luster that it has had for so long. No theater, the museums, no creative events and so on. What is left of Manhattan, NY at this point is online on video conferencing such as Zoom. Just when everything seemed amiss, Performing Artists and Visual Artists of all kinds, came together with a pact to keep generating art and blog entries.

A Network of Blogs

This creator of creative unity is Blog Coalition which is literally what its name implies: a network of blogs who support each other through this difficult time.

An Invitation

Since its inception is has been flooded with those who have blogs and are in the performing and visual arts. Being harmonious in a group makes it easier to cope with the challenges. If you are a creative person we hope to see you there.

Be Creative with Your Business

How Can You Be Creative with Your Business

If you are an artist you hopefully have been flexing your creative muscles as an ArtisticPreneur. If so, you may have found that analyzing your business is not always easy. One site that may have some solutions for you is called DIYdigi. Regardless, you need to know how to be creative with your business since your business likely is your way to promote your art  whether you are a Fine Artist, Performing Artist, Media Artist etc.

Do You Have a Solution to a Problem?

The good news for ArtisticPreneurs is that since you are creative you can be creative in both your creative career but also your business. This is especially useful when it comes to marketing. A great way to start a business as an artist is to serve others who are pursuing the same art that you are, offering them a solution to a problem such as needing better marketing.

Artist Marketing

We had a successful creative business for artists for 12 solid years, always making a profit. The way we did it was to focus on performing artists and their need to have both a demo real as well as a way to present their auditions digitally. We had many working artists come to our practice. You might want to try something along these lines to. The reason is that you know your art form so all you really need to do is to come up with a service such as we did as performing artists by helping other such artists with marketing. You can do it too!

A Way to Create in Which You Create

Don’t Cop Out

In my view,  when you create, if it is done for the greater good, it is a noble thing to do. Some creative people can’t create. It’s true. They have a high degree of creative ability except they don’t use it. Say for example a writer who claims writer’s block and therefore is not able to put words on paper. Unless this state of mind occurs because of a dire situation, not creating is in the opinion of many, a pure and simple cop out.

Bring it into Your Conscious Mind

Okay, maybe we’re being a bit too hard on the creative individual. In order to unblock writer’s block takes a bit of mind over matter. You need to want to write. This is where you have a discussion with your unconscious and ask it if it will please bring that material into your conscious mind.

How to Start to Create

Now, you can only have discussions with your brain on issues like being unable to create IF you really want to do so. For example, there are many who truly do not want to create. They think they want to, they may even believe that it is a feather in their cap about looking good in the eyes of others. Looking good to others is a motivation and not necessarily a bad. If you discover that this is why you do what you do, embrace it. Really give it a big hug and be willing to let go. This could very lead to your fingers on you computer keys to actually start to…Create!

NYC Create – This is Your Time to Create

NYC Create

This is your time to create. Your time to thank those essential workers who are making a difference. A friend of mine who is an essential worker is proud to be a part of a positive group of people.

How to Say “Thank You”

Saying thank you can be as simple as participating in the 7:00pm tradition here in the city of clanging pots and letting out hoots. It’ also a time to bring into focus what others are doing for us in your blog or even in your every day communicating to others.

NYC Create – This is Your Time to Create

Create with all your might your feelings about being in Manhattan, NY and being in lockdown. How has this been for you? How are things going. We want to know. So NYC Create!

Be Creative

Same as it Always Is

NYC Create was originally started to celebrate the good fortune of being in New York City and being able to create. It still is and no amount of Coronavirus can take that away.

New Ideas

It’s been several weeks now since COVID-19 took its hold. But creativity continues to abound. In some ways it has allowed for being focused on new ideas.

Creative Output

Having to stay indoors, has given way to increasing the creative output daily. Of being able to…NYC create.

Develop Your Creative Process


How to Get More Creative

NYC Create is a strong advocate for developing your creativity. And even if you’re someone who does not consider themselves to be creative, you can actually further develop your creativity with a series of steps that will keep you on track to maximizing this process.

Make them Comfortable

To start, be sure to ask questions of yourself that directly lead to coming up with solutions. But it needs to be the right questions. For example, if you have a retail location and want to sell a product there, asking the question of how can you sell may come down to asking yourself “…how you can create an environment that is conducive to people buying?” Making them comfortable and taken care of so that offers appeal to them.

Leverage What You Know Well

Your creativity can also be stimulated in the pursuit of becoming an expert in something that connects to your products and services. By having and building knowledge, the creative aspects of your mind will be triggered, especially in the areas you have knowledge of since you will have the breadth of understanding of a topic that leaves you free to get creative about it.

Leave Yourself Open to Possibility

Being creative means always being on the lookout for possible solutions. You can achieve this by being more mindful. In other words, don’t pre judge situations and instead be open to discovery. You can catch yourself in the act of judging and instead leave open the possibility for something else.

Increase Your Luck

Also, creatively you can create your own luck because if you consider yourself lucky you can become more lucky by being open to recognizing opportunities. Use your imagination by imagining what is possible.

Be Open

Of course, by the same token if something is not the right path to follow then shift gears and look at another method. This is a part of the creative process so you do not get fixated on a single idea. Don’t waste time, but through your openness be sure you accurately see a track to take.

Develop Marketing

An interesting creative strategy to use is to leave something undone. Let’s say for example you are a writer. Maybe leave a plot point not solved at the end of your writing time. That means when you return to writing you will need to stimulate your imagination to solve the problem today. This works for other areas as well such as developing marketing.

Give Yourself Time

It can also be great to brainstorm where you come up with lots of ideas about something. Sometimes you may want to give some space between coming up with ideas and then choosing the one you are actually going to use.

Do an “Act of Creativity”

You will want to train yourself to see relationships between things that may not seem related at first glance. Making those connections is an act of creativity.

Special thanks to Market Your Journey and Movie Process for encouraging us to write this post.

Keep Up with Marketing


Look to the Future

Hello businesses, performing artists and organizations. We’re here to discuss an issue that affects all of us. When it comes to marketing the old saying goes “The only constant is change.” So if you are a business who is seeking that intersection between marketing and strategy, due to constant changes occurring in technology, you need to be one step ahead of the curve. Or at least, with the present but looking toward the future. Additional stress can occur for those over 50, but that’s power for the course.

You Need a Thick Skin

This can at times be quite frustrating because just when you get used to a nice pace with known elements, the change happens. One thing disrupts the other, so you need to be thick skinned in your approach.

Hopefully You Have a Good Home Situation

Especially for Performing Artists, rents and purchases of homes in metropolitan areas can be pricey. Thankfully, if you reside in New York City, there is a solution that can happen via NYC Housing Lottery.

Human is Human

Meanwhile, there are some things that change more slowly and are a part of the equation. What is that? Why it’s human nature of course. We just have to look at the stories from Ancient Greece to see that this is the case. Also Shakespeare, which has held up well over the years because it still resonates with people.

Customer Taking Action

So how do you get on the right track? For what it’s worth, we make it our job to focus in on what is working today and what is not. We build a foundation to the building in looking at the goal of connecting a customer with a brand and then that customer taking action.

When the Moment Strikes

This means that as the elements change, you still have a somewhat stable first layer to your marketing. Then as changes occur they become integrated into the equation for the moment.

Customer Acquisition

But bottom line with all this is that it has to create results for the client. We are in very different times than even just 10 years ago. There are now the tools to see if something if working and to equate what amount is attached to a new customer acquisition.

Specific About Costs

Marketing efficiency is, for the lowest possible cost, delivering effective programs. You need to look at cost per inquiry, cost per sales-ready lead and so forth.

Know Your Audience

Throughout all this never forget that you need to know EXACTLY who you are trying to connect with. Because only then can you get the best possible outcome. Additionally, there will be revelations through the promotional process about who your demographic is, and this is just power for the course. Again, make sure you have a good home life to combat these obstacles.

Age

Integrate all the things you discover about your ideal customer because people in ways can change based on technology also. For example, an older person who rejects technology is going to take a very different approach than a young person who wants to possess the latest. Of course, this can work in reverse as well.

Campaigns Change

Campaigns and programs in the past of been the backbone of marketing, but recently this has started to change. Everything gets broken down into operations functions to be achieved. Each function can be a part of a campaign, but can also stand on its own.