NYC Create Joins Cause Marketing Project Taking on Marketing PROBLEMS
You most likely have heard the phrase “There’s nothing new under the sun.” True, but that does not mean you can’t take old marketing tools and by combining them together, come up with fresh approaches. That is what is being attempted here in conjunction with pairing together existing and proven tactics and then pulling them all together into a single strategic solution that can be used weekly for your business or career as a creator.
Beautiful but Frightening
Digital Marketing rules the world, but in this case, it means that it rules many of us as well. It sometimes can start to seem as if the only existing form of Digital Marketing is to purchase ads on targeted Search engine and social media platforms. Digital Marketing is a beautiful thing, but it is also a very high-cost beautiful thing. And for many of us that is a PROBLEM that needs a SOLUTION.
Goal is to: Find a Fresher Marketing Approach
That is why NYC Create and other sites in the Blog Coalition are coming together to make marketing problems into marketing solutions. And do not worry, feedback has been received that NYC Create can at times seem to have its nose in the air, being a snob and talking about New York City being the best place to live in the world.
NYC Create promises not to go over the deep and start to very heavily promote Manhattan, NY. Instead, the focus will be on what matters most which is to find a a new fresher marketing approach. And not just for NYC but for individuals all over the USA.
Questions that May Come Up when You Create Your Online Workshop
When it comes to defining the road you will take to create your workshop, there are some questions you might want to ask yourself. What is the best method for me to get across the desired outcome to my students? Is there enough time to fully realize the learning objectives? What is the most direct way to ensure that participants leave , knowing internally that they have integrated knowledge and technique into their mind? Are any materials necessary to help the desired income? If so, what kind of a directive will you give to the students in advance so that they will be able to gather these instruments prior to the workshop beginning, even though the lessons are taught virtually?
Let the Voices of Your Students be Heard
When it comes time to do your workshop(s), sometimes a good place to start is by asking your students to talk about themselves and their backgrounds and what they hope to achieve through the experience? If there are rules needed for having the best result of the class(es) be sure to explain them to your students at this time also.
Seek a Result
Basically you want to explain to the participants what the goals of the workshop are so that right from the very beginning they understand what is being sought and can integrate this into their own barometer. A responsibility that you have as an instructor is to keep things always moving toward the desired goal. You can integrate check-ins throughout the process to ensure that the students are getting a result as they move with you toward the goal.
Optimize the Benefits of the Experience
Toward the end of your workshop(s) is a good time to open up the discussion of what your participants have learned and what they will now do with their newly found education. You can literally go one student at a time with her or his sharing. As a facilitator, this is a great opportunity for those who are not clear to be coached toward the workshop’s goals. You can also outline and affirm the steps they will now want to take for optimal benefit from the experience.
NYC Create started as an entity committed to helping artists, we still have that mission, but we also have had the opportunity due to the pandemic and unrest to speak with business, people who are facing the challenges of our times.
Sadly, some physical location businesses have had to shut down their businesses. As a part of what we do we have volunteered, helping businesses to find ways to digitally reinvent themselves.
Building New Income Streams
At first glance this may not seem like something viable for all kinds of business categories. But if you think outside of the box, you can uncover new kinds of income. For example, “How To” videos such as those produced by USA How To. A business owner with a relevant expertise can digitally teach others the skillset while simultaneously gaining publicity for the business and having an additional income stream.
If you are an artist you hopefully have been flexing your creative muscles as an ArtisticPreneur. If so, you may have found that analyzing your business is not always easy. One site that may have some solutions for you is called DIYdigi. Regardless, you need to know how to be creative with your business since your business likely is your way to promote your art whether you are a Fine Artist, Performing Artist, Media Artist etc.
Do You Have a Solution to a Problem?
The good news for ArtisticPreneurs is that since you are creative you can be creative in both your creative career but also your business. This is especially useful when it comes to marketing. A great way to start a business as an artist is to serve others who are pursuing the same art that you are, offering them a solution to a problem such as needing better marketing.
We had a successful creative business for artists for 12 solid years, always making a profit. The way we did it was to focus on performing artists and their need to have both a demo real as well as a way to present their auditions digitally. We had many working artists come to our practice. You might want to try something along these lines to. The reason is that you know your art form so all you really need to do is to come up with a service such as we did as performing artists by helping other such artists with marketing. You can do it too!
In my view, when you create, if it is done for the greater good, it is a noble thing to do. Some creative people can’t create. It’s true. They have a high degree of creative ability except they don’t use it. Say for example a writer who claims writer’s block and therefore is not able to put words on paper. Unless this state of mind occurs because of a dire situation, not creating is in the opinion of many, a pure and simple cop out.
Bring it into Your Conscious Mind
Okay, maybe we’re being a bit too hard on the creative individual. In order to unblock writer’s block takes a bit of mind over matter. You need to want to write. This is where you have a discussion with your unconscious and ask it if it will please bring that material into your conscious mind.
How to Start to Create
Now, you can only have discussions with your brain on issues like being unable to create IF you really want to do so. For example, there are many who truly do not want to create. They think they want to, they may even believe that it is a feather in their cap about looking good in the eyes of others. Looking good to others is a motivation and not necessarily a bad. If you discover that this is why you do what you do, embrace it. Really give it a big hug and be willing to let go. This could very lead to your fingers on you computer keys to actually start to…Create!
Your creativity can also be stimulated in the pursuit of becoming an expert in something that connects to your products and services. By having and building knowledge, the creative aspects of your mind will be triggered, especially in the areas you have knowledge of since you will have the breadth of understanding of a topic that leaves you free to get creative about it.
Leave Yourself Open to Possibility
Being creative means always being on the lookout for possible solutions. You can achieve this by being more mindful. In other words, don’t pre judge situations and instead be open to discovery. You can catch yourself in the act of judging and instead leave open the possibility for something else.
Increase Your Luck
Also, creatively you can create your own luck because if you consider yourself lucky you can become more lucky by being open to recognizing opportunities. Use your imagination by imagining what is possible.
Of course, by the same token if something is not the right path to follow then shift gears and look at another method. This is a part of the creative process so you do not get fixated on a single idea. Don’t waste time, but through your openness be sure you accurately see a track to take.
An interesting creative strategy to use is to leave something undone. Let’s say for example you are a writer. Maybe leave a plot point not solved at the end of your writing time. That means when you return to writing you will need to stimulate your imagination to solve the problem today. This works for other areas as well such as developing marketing.
Give Yourself Time
It can also be great to brainstorm where you come up with lots of ideas about something. Sometimes you may want to give some space between coming up with ideas and then choosing the one you are actually going to use.
Do an “Act of Creativity”
You will want to train yourself to see relationships between things that may not seem related at first glance. Making those connections is an act of creativity.
Harry Houdini is a name that is well known in the area of entertainment, escape artists and magic. And the amazing thing is that he died in 1926 yet is still recognized today. Why is this? The answer is that not only was Houdini a master magician but he was a master marketer as well. He was also the ultimate ArtisticPreneur.
Houdini recognized early on in his career that he could not depend on anyone else to promote him, that he needed to promote himself. And promote himself he did. In fact just about any moment in Houdini’s life was a promotional opportunity. And the great thing is that he enjoyed what he promoted and promoted what he enjoyed.
In a recent blog entry in the Manhattan Magician blog, there is an article that deconstructs the methodology that the escape artist used. He was smart enough to realize that if he took on subject matters in conjunction with his conjuring that people were interested in, he could continually build his audience.
Houdini represented himself as a super human being. He was in top physical condition and he could do the impossible. But it wasn’t enough to do the impossible but he also made sure to build visibility for the impossible things he would do. And once he did anything of interest such as escaping from a prison cell, he made sure that all the right reporters had been contacted to their stories on it.
And Houdini would exaggerate what he accomplished. He realized that history is in the hands of those who document and market it, so he would always be sure to spin whatever he did in the best possible light in front of the most people as possible.
For example, he was once photographed with a president in conjunction with a large group of other folks. So what did he do? He cut everyone out of the photo except for himself and the president and that was the image that was published. Seeing just Houdini and the president had a much greater impact and meaning.
How to make money as an artist is an important topic. And sometimes it is helpful to be reminded of the various methods of doing so to reinvigorate you to take action steps. This goes for all kinds of artists including musicians, writers and filmmakers etc.
The idea for success is to develop several different income streams. If you do this faithfully and to its full potential, your income streams could add up to being the equivalent of working a 9-5 job or even more.
Again remember, these are classic techniques of making money as an artist that have been compiled into a 6 course series. Each of the 6 courses of the series explore a facet of the moneymaking ideas for creatives.
And the good news for you is that as a reader of the NYC Create newsletter and blog posts, each week for the next 6 weeks (including today) you are going to learn at no cost to you the basics of the course series which is normally paid.
Here now are some ideas and steps to consider on how to make money as an artist through education:
• In approaching the topic of “How to Make Money as an Artist” one of the best ways to put your artistic training to work is to teach. Chances are you have passion for your art form which in turn you can pass onto your students.• In short, teaching workshops can be a revenue stream. You can teach what you know.• Depending on what kind of art you do you can specialize in teaching adults or kids or even both.• The way to get started doing workshops is to do outreach to schools as well as places where courses are taught. Send them an email that links to your portfolio of work, regardless of whether you are a musician, writer or filmmaker etc.• It’s also a good idea to detail the kinds of workshops you do and how they are structured.• Bottom line, you want to get the venue you desire to teach at to be excited about working with you.• Be sure to send out at least two emails that are spread out by at least a few weeks and on the second email give a reason for emailing, maybe something new of interest on your site that your potential future client/workshop-venue will like to see.• You should constantly be updating your online portfolio.• Needless to say, you might also want to consider doing an email newsletter, but if so be sure to make certain your are following the GDBR guidelines.• Jumping off from live workshops done in-person, there are ways to teach online. Decide if you are interested in doing online education.• One way to get online content is to film your teaching of your workshops.• Selling your courses online requires getting a payment receiving method such as PayPal.• In doing your workshops and courses you want to think outside of the box. For example, some teaching artists work with their students one on one using programs like Skype.• Again, if choosing to work with Skype you need to figure out a way to receive payments.• You can even work live with multiple students at once using webinar programs.• It’s also a good idea to lay out in advance how many sessions will be needed to learn the creative skills you are teaching.• And offer a discount if your students purchase a package of several online courses.• This technique works whether you are teaching live through a program like Skype, or are creating courses in advance through a program like Thinkific.• If you want to offer premade courses with a program such as Thinkific, you’ll want to decide what formats you will include in your courses.• Do you want your students to be able to download your course?• What formats will you use? Audio? Video? PDF? Etc.
We’re not going to say (at least not immediately anyway) the “M” word. The “M” word can be a very challenging one for artists. And as you know by now when we say artists we mean artists of all kinds including musicians, writers, filmmakers etc. Sometimes it’s easier to say “commerce” but the “M” word can be a topic of great stress for creators.
Not all creators mind you, but those who are not satisfied with where they are in their creative careers. Some would say no artist is ever satisfied and it is this dissatisfaction that drives her or him. This is probably true, but it doesn’t help when the bottom line is not being met to pay at least the minimal bills like food, rent and so forth.
We’ve had several readers suggest that we explore the topic of “How to Make “M” as an Artist.” If you check Google Trends “How to Make “M” as an Artist” (insert the entire “M” word) has such a large amount of interest (pun not intended) that it actually ranks as a trend of its own.
Plus if you put it through the “You Tube” test, which is seeing if it shows up as a menu pull-down item, “How to Make “M” as an Artist” passes with flying colors, namely the color green. Look for “M” topic to start next week and run for 6 consecutive weeks.
Now on to this week’s bullet point sequence. It picks up where we left off from last week and covers an OVERVIEW of the series. Note that in the bullet sequence there is mention in more detail of the Google Trends and YouTube popularity test.