Look to the Future
Hello businesses, performing artists and organizations. We’re here to discuss an issue that affects all of us. When it comes to marketing the old saying goes “The only constant is change.” So if you are a business who is seeking that intersection between marketing and strategy, due to constant changes occurring in technology, you need to be one step ahead of the curve. Or at least, with the present but looking toward the future. Additional stress can occur for those over 50, but that’s power for the course.
You Need a Thick Skin
This can at times be quite frustrating because just when you get used to a nice pace with known elements, the change happens. One thing disrupts the other, so you need to be thick skinned in your approach.
Hopefully You Have a Good Home Situation
Especially for Performing Artists, rents and purchases of homes in metropolitan areas can be pricey. Thankfully, if you reside in New York City, there is a solution that can happen via NYC Housing Lottery.
Human is Human
Meanwhile, there are some things that change more slowly and are a part of the equation. What is that? Why it’s human nature of course. We just have to look at the stories from Ancient Greece to see that this is the case. Also Shakespeare, which has held up well over the years because it still resonates with people.
Customer Taking Action
So how do you get on the right track? For what it’s worth, we make it our job to focus in on what is working today and what is not. We build a foundation to the building in looking at the goal of connecting a customer with a brand and then that customer taking action.
When the Moment Strikes
This means that as the elements change, you still have a somewhat stable first layer to your marketing. Then as changes occur they become integrated into the equation for the moment.
But bottom line with all this is that it has to create results for the client. We are in very different times than even just 10 years ago. There are now the tools to see if something if working and to equate what amount is attached to a new customer acquisition.
Specific About Costs
Marketing efficiency is, for the lowest possible cost, delivering effective programs. You need to look at cost per inquiry, cost per sales-ready lead and so forth.
Know Your Audience
Throughout all this never forget that you need to know EXACTLY who you are trying to connect with. Because only then can you get the best possible outcome. Additionally, there will be revelations through the promotional process about who your demographic is, and this is just power for the course. Again, make sure you have a good home life to combat these obstacles.
Integrate all the things you discover about your ideal customer because people in ways can change based on technology also. For example, an older person who rejects technology is going to take a very different approach than a young person who wants to possess the latest. Of course, this can work in reverse as well.
Achieving Your Goals is the Mission
NYC Create came before USA Create and some say that in a manner of speaking NYC paved the way for the USA. John Yianni Stamas who is one of the originators of NYC Create sought to create a site that could help people achieve their goals. Goals that include things like those in conjunction with NYC Housing Lottery for which the goal could be to find housing opportunities.
Why Ask for Permission?!
Achieving one’s goals can be a great challenge because there are always many things that can get in the way including getting permission to do something. The funny thing is that “getting permission” is one of the biggest ones (even if there is not a literal person from whom to get permission). Consider learning more about how to take courses that can help you break through your wall.
You see, many of us feel the need for validation, someone who will say that what we are trying to do is in the right direction. Says Stamas:
“Some are lucky enough to have had good parenting and may even at this stage have a mentor.”
But he is then quick to add:
“…But even if you don’t have either of these, the trick is to be able to say to ourselves that we are doing okay, without the need for a thumbs up from someone else.”
All it Takes is Psyching Ourselves Up?!
What John is saying seems to be easy enough. If pursuing a goal one can always psyche themselves up. Right? Wrong.
Watch Out for Those Walls
Some of us have so much negative programing through no fault of ours, we face a wall every whichway we turn. The walls are mostly in the form of giving us lots of excuses for not doing what we know we should do. Even things like not applying to housing opportunities.
If this is you, no worries. It’s not your fault this inertia is happening to you. It likely comes from something or someone you encountered earlier in your life. If you analyze it enough the picture may become clear to you. If you’re really worried about your success, consider taking a course such as those at USA eLearning (as of this date still a work in progress) as well as workshops through NYC Workshops.
Will You Be Able to Travel the Path You Want to?
Once you have clarity you can proceed with more confidence. Says John Yianni Stamas:
“Even if you can’t seem to achieve what you want to achieve and need help removing your barriers to accomplishing your goals, it may be time to get some help.”
Stamas goes on to say that there’s no shame in getting help…
“…In fact some of the most successful people alive have had help at one time or another. So you can certainly be no different. Ask for help!”