Same as it Always Is
How to Get More Creative
NYC Create is a strong advocate for developing your creativity. And even if you’re someone who does not consider themselves to be creative, you can actually further develop your creativity with a series of steps that will keep you on track to maximizing this process.
Make them Comfortable
To start, be sure to ask questions of yourself that directly lead to coming up with solutions. But it needs to be the right questions. For example, if you have a retail location and want to sell a product there, asking the question of how can you sell may come down to asking yourself “…how you can create an environment that is conducive to people buying?” Making them comfortable and taken care of so that offers appeal to them.
Leverage What You Know Well
Your creativity can also be stimulated in the pursuit of becoming an expert in something that connects to your products and services. By having and building knowledge, the creative aspects of your mind will be triggered, especially in the areas you have knowledge of since you will have the breadth of understanding of a topic that leaves you free to get creative about it.
Leave Yourself Open to Possibility
Being creative means always being on the lookout for possible solutions. You can achieve this by being more mindful. In other words, don’t pre judge situations and instead be open to discovery. You can catch yourself in the act of judging and instead leave open the possibility for something else.
Increase Your Luck
Also, creatively you can create your own luck because if you consider yourself lucky you can become more lucky by being open to recognizing opportunities. Use your imagination by imagining what is possible.
Of course, by the same token if something is not the right path to follow then shift gears and look at another method. This is a part of the creative process so you do not get fixated on a single idea. Don’t waste time, but through your openness be sure you accurately see a track to take.
An interesting creative strategy to use is to leave something undone. Let’s say for example you are a writer. Maybe leave a plot point not solved at the end of your writing time. That means when you return to writing you will need to stimulate your imagination to solve the problem today. This works for other areas as well such as developing marketing.
Give Yourself Time
It can also be great to brainstorm where you come up with lots of ideas about something. Sometimes you may want to give some space between coming up with ideas and then choosing the one you are actually going to use.
Do an “Act of Creativity”
Look to the Future
Hello businesses, performing artists and organizations. We’re here to discuss an issue that affects all of us. When it comes to marketing the old saying goes “The only constant is change.” So if you are a business who is seeking that intersection between marketing and strategy, due to constant changes occurring in technology, you need to be one step ahead of the curve. Or at least, with the present but looking toward the future. Additional stress can occur for those over 50, but that’s power for the course.
You Need a Thick Skin
This can at times be quite frustrating because just when you get used to a nice pace with known elements, the change happens. One thing disrupts the other, so you need to be thick skinned in your approach.
Hopefully You Have a Good Home Situation
Especially for Performing Artists, rents and purchases of homes in metropolitan areas can be pricey. Thankfully, if you reside in New York City, there is a solution that can happen via NYC Housing Lottery.
Human is Human
Meanwhile, there are some things that change more slowly and are a part of the equation. What is that? Why it’s human nature of course. We just have to look at the stories from Ancient Greece to see that this is the case. Also Shakespeare, which has held up well over the years because it still resonates with people.
Customer Taking Action
So how do you get on the right track? For what it’s worth, we make it our job to focus in on what is working today and what is not. We build a foundation to the building in looking at the goal of connecting a customer with a brand and then that customer taking action.
When the Moment Strikes
This means that as the elements change, you still have a somewhat stable first layer to your marketing. Then as changes occur they become integrated into the equation for the moment.
But bottom line with all this is that it has to create results for the client. We are in very different times than even just 10 years ago. There are now the tools to see if something if working and to equate what amount is attached to a new customer acquisition.
Specific About Costs
Marketing efficiency is, for the lowest possible cost, delivering effective programs. You need to look at cost per inquiry, cost per sales-ready lead and so forth.
Know Your Audience
Throughout all this never forget that you need to know EXACTLY who you are trying to connect with. Because only then can you get the best possible outcome. Additionally, there will be revelations through the promotional process about who your demographic is, and this is just power for the course. Again, make sure you have a good home life to combat these obstacles.
Integrate all the things you discover about your ideal customer because people in ways can change based on technology also. For example, an older person who rejects technology is going to take a very different approach than a young person who wants to possess the latest. Of course, this can work in reverse as well.
The 6 Step Version and the 19 Step Version are BOTH Included!
We’re talking of course about the eBook product from the new partnership of USAcreate.com and NYCcreate.com. This edition of the “How to Get New Customers” PDF is the “6 Easy Steps Method.” This is perfect for beginners. While for pros, as a special bonus included along with the newsletter is an exclusive bare bones outline of the “19 Steps Technique.” Media Administration is pulling its weight also to ensure this product is the very best it can be! And don’t forget Movie Process’ contribution on the video end.
NYC Create Joint Effort with Movie Process and Media Administration
Ultimately the three of us are developing content for USAcreate.com. Folks have been asking us about the 19 steps so getting the eBook can give you the outline of what they are and either have us create your customized web marketing tools or create them yourself! Althought it’s just the bare bones but, it is the exact same tools and 19 steps we use to get new customers so it’s been tested many times over!
Makers of Digital Web Marketing Tools
And don’t forget, USAcreate.com and MediaAdministration.com can make all the digital web marketing tools you need whether you are interested in doing the 6 Step or 19 Step approach. You of course also free to make the digital marketing tools for either of the solutions yourself. Again, details of how to purchase the eBook will be given toward the end of your 10 days of learning by email how to get new clients.
Too Many Newsletters?
How many newsletters are you subscribed to? How many of them did you then want to delete shortly after signing up? Our goal is that the ArtisticPreneur Newsletter (the official newsletter of USAcreate.com) remain having value to you.
We Work Hard to be Relevant
We take sending newsletters very seriously which is why we keep our newsletter content focused on the mission. We bring you weekly news that includes a hopefully useful marketing tip as well as relevant information regarding our in house projects. This includes documenting the process of working with partners such as Movie Process.
Monetize Your Art
Receive weekly tips to promote yourself as an artisticpreneur – including musicians, writers, filmmakers etc. – as well as build your audience and ultimately monetize your art and artistic products online.
Achieving Your Goals is the Mission
NYC Create came before USA Create and some say that in a manner of speaking NYC paved the way for the USA. John Yianni Stamas who is one of the originators of NYC Create sought to create a site that could help people achieve their goals. Goals that include things like those in conjunction with NYC Housing Lottery for which the goal could be to find housing opportunities.
Why Ask for Permission?!
Achieving one’s goals can be a great challenge because there are always many things that can get in the way including getting permission to do something. The funny thing is that “getting permission” is one of the biggest ones (even if there is not a literal person from whom to get permission). Consider learning more about how to take courses that can help you break through your wall.
You see, many of us feel the need for validation, someone who will say that what we are trying to do is in the right direction. Says Stamas:
“Some are lucky enough to have had good parenting and may even at this stage have a mentor.”
But he is then quick to add:
“…But even if you don’t have either of these, the trick is to be able to say to ourselves that we are doing okay, without the need for a thumbs up from someone else.”
All it Takes is Psyching Ourselves Up?!
What John is saying seems to be easy enough. If pursuing a goal one can always psyche themselves up. Right? Wrong.
Watch Out for Those Walls
Some of us have so much negative programing through no fault of ours, we face a wall every whichway we turn. The walls are mostly in the form of giving us lots of excuses for not doing what we know we should do. Even things like not applying to housing opportunities.
If this is you, no worries. It’s not your fault this inertia is happening to you. It likely comes from something or someone you encountered earlier in your life. If you analyze it enough the picture may become clear to you. If you’re really worried about your success, consider taking a course such as those at USA eLearning (as of this date still a work in progress) as well as workshops through NYC Workshops.
Will You Be Able to Travel the Path You Want to?
Once you have clarity you can proceed with more confidence. Says John Yianni Stamas:
“Even if you can’t seem to achieve what you want to achieve and need help removing your barriers to accomplishing your goals, it may be time to get some help.”
Stamas goes on to say that there’s no shame in getting help…
“…In fact some of the most successful people alive have had help at one time or another. So you can certainly be no different. Ask for help!”
Harry Houdini is a name that is well known in the area of entertainment, escape artists and magic. And the amazing thing is that he died in 1926 yet is still recognized today. Why is this? The answer is that not only was Houdini a master magician but he was a master marketer as well. He was also the ultimate ArtisticPreneur.
Houdini recognized early on in his career that he could not depend on anyone else to promote him, that he needed to promote himself. And promote himself he did. In fact just about any moment in Houdini’s life was a promotional opportunity. And the great thing is that he enjoyed what he promoted and promoted what he enjoyed.
In a recent blog entry in the Manhattan Magician blog, there is an article that deconstructs the methodology that the escape artist used. He was smart enough to realize that if he took on subject matters in conjunction with his conjuring that people were interested in, he could continually build his audience.
Houdini represented himself as a super human being. He was in top physical condition and he could do the impossible. But it wasn’t enough to do the impossible but he also made sure to build visibility for the impossible things he would do. And once he did anything of interest such as escaping from a prison cell, he made sure that all the right reporters had been contacted to their stories on it.
And Houdini would exaggerate what he accomplished. He realized that history is in the hands of those who document and market it, so he would always be sure to spin whatever he did in the best possible light in front of the most people as possible. For example, he was once photographed with a president in conjunction with a large group of other folks. So what did he do? He cut everyone out of the photo except for himself and the president and that was the image that was published. Seeing just Houdini and the president had a much greater impact and meaning.
To learn more about Houdini’s creative approach to showcasing his accomplishments, be sure to check out the article at the Manhattan Magician blog.
How to make money as an artist is an important topic. And sometimes it is helpful to be reminded of the various methods of doing so to reinvigorate you to take action steps. This goes for all kinds of artists including musicians, writers and filmmakers etc.
The idea for success is to develop several different income streams. If you do this faithfully and to its full potential, your income streams could add up to being the equivalent of working a 9-5 job or even more.
Again remember, these are classic techniques of making money as an artist that have been compiled into a 6 course series. Each of the 6 courses of the series explore a facet of the moneymaking ideas for creatives.
And the good news for you is that as a reader of the NYC Create newsletter and blog posts, each week for the next 6 weeks (including today) you are going to learn at no cost to you the basics of the course series which is normally paid.
Here now are some ideas and steps to consider on how to make money as an artist through education:
• In approaching the topic of “How to Make Money as an Artist” one of the best ways to put your artistic training to work is to teach. Chances are you have passion for your art form which in turn you can pass onto your students.• In short, teaching workshops can be a revenue stream. You can teach what you know.• Depending on what kind of art you do you can specialize in teaching adults or kids or even both.• The way to get started doing workshops is to do outreach to schools as well as places where courses are taught. Send them an email that links to your portfolio of work, regardless of whether you are a musician, writer or filmmaker etc.• It’s also a good idea to detail the kinds of workshops you do and how they are structured.• Bottom line, you want to get the venue you desire to teach at to be excited about working with you.• Be sure to send out at least two emails that are spread out by at least a few weeks and on the second email give a reason for emailing, maybe something new of interest on your site that your potential future client/workshop-venue will like to see.• You should constantly be updating your online portfolio.• Needless to say, you might also want to consider doing an email newsletter, but if so be sure to make certain your are following the GDBR guidelines.• Jumping off from live workshops done in-person, there are ways to teach online. Decide if you are interested in doing online education.• One way to get online content is to film your teaching of your workshops.• Selling your courses online requires getting a payment receiving method such as PayPal.• In doing your workshops and courses you want to think outside of the box. For example, some teaching artists work with their students one on one using programs like Skype.• Again, if choosing to work with Skype you need to figure out a way to receive payments.• You can even work live with multiple students at once using webinar programs.• It’s also a good idea to lay out in advance how many sessions will be needed to learn the creative skills you are teaching.• And offer a discount if your students purchase a package of several online courses.• This technique works whether you are teaching live through a program like Skype, or are creating courses in advance through a program like Thinkific.• If you want to offer premade courses with a program such as Thinkific, you’ll want to decide what formats you will include in your courses.• Do you want your students to be able to download your course?• What formats will you use? Audio? Video? PDF? Etc.
We’re not going to say (at least not immediately anyway) the “M” word. The “M” word can be a very challenging one for artists. And as you know by now when we say artists we mean artists of all kinds including musicians, writers, filmmakers etc. Sometimes it’s easier to say “commerce” but the “M” word can be a topic of great stress for creators.
Not all creators mind you, but those who are not satisfied with where they are in their creative careers. Some would say no artist is ever satisfied and it is this dissatisfaction that drives her or him. This is probably true, but it doesn’t help when the bottom line is not being met to pay at least the minimal bills like food, rent and so forth.
We’ve had several readers suggest that we explore the topic of “How to Make “M” as an Artist.” If you check Google Trends “How to Make “M” as an Artist” (insert the entire “M” word) has such a large amount of interest (pun not intended) that it actually ranks as a trend of its own. Plus if you put it through the “You Tube” test, which is seeing if it shows up as a menu pull-down item, “How to Make “M” as an Artist” passes with flying colors, namely the color green. Look for “M” topic to start next week and run for 6 consecutive weeks.
Meanwhile, today marks the final day of our Guerrilla Entrepreneurship series both on the Art Gush website (GuerrillaEntrepreneurship.com) and in this NYC Create blog/newsletter. Some of you have noted that thus far there has been a lot of information regarding marketing but not much when it comes to business protocols. This was intentional. Business info can be found in many different accessible places online, but some of the promotional techniques we revealed can’t be found anywhere else.
Now on to this week’s bullet point sequence. It picks up where we left off from last week and covers an OVERVIEW of the series. Note that in the bullet sequence there is mention in more detail of the Google Trends and YouTube popularity test. So without further ado:
• Step 1 for today is to explore viral trends. The way to do so is to go to Google trends and see what is trending. Choose one of the ideas. • The way that you do this is to type in concepts that relate to your business. You want to find something that is popular. • You will know that you have found something popular once the ideas you are typing in show up as a trend. • To continue your viral trend search take one of the ideas you got from Google trends and search for it on YouTube. If it is a trend on YouTube also, then design your own variation on this trend. • The way you do this is that you search the trend you found in your viral trend. • If it does not show up in YouTube then find a trend that is a pull down and go back to Google trends to see if pull down ranks as a trend. • Put the trend out there as a blog entry or even also as a YouTube video. If you have included some of the aspects of the existing viral trend and have done your own variation on it, chances are you will create a trend yourself. • The key is going to be to not copy the trend flat out, but put a spin on it so it is original to you. • Put the video out there and see how it does. • Needless to say, on all your materials including video and blog content, be sure to link to something that the web browser will click on that will lead her or him to your offer such as having people sign up for your email newsletter. • This of course also means that you have a great offer. Your offer should be for the user to get a solution to her or his problem. • Set up the offer. • In the final analysis you are going to want to turn your hobby or passion into a business but be sure you are solving a problem for the customer, client or fan. • Make your workflow for your business. • Test your business. As mentioned in prior lessons, do not incorporate your business until you are certain you have something that works. • Analyze where this customer, client or fan is hanging out online and figure out how to have a presence there. • This is going to take a while of trial and error. • Try various strategies to get your customer, client or fan to come to your • Let’s analyze your offer. Have an offer for that customer, client or fan that they will want to participate in. This can be as simple as signing up for your email newsletter or can even be to make a purchase. Other ideas include developing a quiz for your target. • But the point is that the offer is in the best media form possible including web page, video and so forth. • Put your offer out there and test, test, test. Only when thoroughly tested do you commit to this Guerrilla Entrepreneurship business.
Guerrilla Entrepreneurship was developed for those who are frustrated by the way their creative career is going. Guerrilla Entrepreneurship at GuerrillaEntrepreneurship.com is a step by step online course series on the Art Gush online education website that shows the student how to advance her or his creative career – including being a musician, writer, filmmaker etc. – by becoming an artistic entrepreneur or artisticprenuer.
As an artisticpreneur the student will learn how to develop and market her or his own artist related products and services as well as promote and monetize the art that she or he creates.
The great thing about the Guerrilla Entrepreneurship method is that you’re able to launch, at low or no cost, a creative income stream while you evolve your art.
Basically Guerilla Entrepreneurship means grabbing your career by the bootstraps and jumping right into the pool of self actualization.
James Joyce alluded to it in Ulysses, 1922:
“There were others who had forced their way to the top from the lowest rung by the aid of their bootstraps.”
Guerrilla Entrepreneurship means not having to wait for opportunities but creating them instead.
Here is a preview of the steps involved in Course #6 of 7 in the Art Gush series entitled “Guerrilla Entrepreneurship: How to Be an ArtisticPreneur by Starting and Marketing a Creative Business at No or Low Cost to Monetize Your Creativity in 7 Steps.”
• This week in course 6 of 7 of the Guerrilla Entrepreneurship series we are going to be tweaking the various systems we now have in place. One way to do this is by hiring a coach to guide you through the creative processes you have in place.• If you decide that a coach could be helpful, a place to start searching for one is on the internet or through referrals.• But if you are opposed to this idea, here is something to consider: you don’t know what you don’t know and a coach can help you find out those things. Although Art Gush is a great way to get the basics, since we have no real way to customize our program exactly to you, a coach can help fill in that gap.• Question: what is “fan-building website design?“ The answer is that it is a way of designing your new website such that it motivates those reading it to take action on your offer. Check your blog, does it fulfill this ideal?• If your blog doesn’t have a clear through line and goal, it’s time to tinker with it a bit. For example, does your blog take the user through a journey leading to her or him taking action? If not, do what is necessary to make your blog do so.• Remember, regardless of what kind of artist or creative business you are, you are going to want your customer to take action toward purchasing whatever you are offering whether it is music, an eBook or a movie etc. Finalize the process of insuring your website does this.• This means that on your site you are going to want to have content that is very informative and useful to the reader, but also leads to her or him taking action which is also known as a “call to action.“ Does your site have content of interest for your target audience?• If not, the time is now to begin updating your blog at least once a week.• Other activities you should be pursuing include making sure that all new content leads to the “call to action.”• Client-creating email systems. What is an email system? It is a construct that allows the reader to enter their email address into a form next clicking a button followed by that person being auto-emailed a link that in turn sends her or him to a download page. The download page is where the subject can then retrieve a free artistic digital gift. We use this process successfully ourselves and you can too.• Test your email system on someone who fits your demographic.• Make the necessary adjustments based on what you learn from this experiment.• It is a known fact that in promotion in order to get someone to take action on purchasing a download, it requires several times being communicated with for her or him to click the buy button. Can you think of ways to communicate with your audience several times leading to them making a purchase?• Email is a great way to be able to reach out to your prospect on several occasions ultimately leading up to the purchase of your product or service.• Do you have an email series to introduce your audience to what you do? If you do not have an autoresponder series, consider adding one and writing emails for it.• The main point of having an email system included on your site is that you want to get the email of your web surfing future fan or client so that you in turn can send that person a series of emails leading to making your pitch for her or him to purchase your product or service such as music, an eBook, or movie etc. Do you have a plan in place to make sure you do this?• If you do not have an autoresponder series and prefer to put an email subscriber on your main email series, set this up now.• Consider signing up for online education. What is online education? It is the education you can access online to learn the mechanics of certain topics. In this case you would want to pursue online education that is relevant to your marketing approach that you are using to share your art, or a topic related to your art. • As an alternative you could even search YouTube for answers to questions.
Getting your audience to your website, especially those folks who are not yet on your email list, is an ongoing challenge for artists of all kinds, including musicians, writers, filmmakers etc. Despite the fact that for many, growing your audience is not always the most fun thing to do, it is necessary if you want to promote yourself and ultimately monetize your art.
One of the most certain (but expensive) ways of achieving a connection with your audience is through the use of paid ads on Google or Social Media sites. You are able to specify exactly the kind of person you want to reach in terms of age, interests and so forth.
Another method to get your audience to your website is through the use of SEO (Search Engine Optimization). You can either learn about it on the internet and then do it yourself, or you can always hire an expert to do it for you.
If you would like a more detailed list of steps you can take to get your audience to your website, check out the bullet points below that are a preview of course 5 of 7 of the Guerrilla Entrepreneurship series located on the Art Gush online education website.
Let’s imagine you have set up your offer or want people to sign up for your email list. This means getting people to your website. One thing that is important, if you’re comfortable with it, is having various social media sites for the purpose of promoting your website. Create the social media outlets you want, if you haven’t already done so.
• The goal is to socially interact and update your social media platforms at least once a week. Draw from your blog, content that you can use in your social media. • When using blog content for your social media outlets be sure to use any and all image files also. • Another strategy to get new customers and clients is to use SEO which stands for Search Engine Optimization. SEO is the art and science of trying to use keywords and other approaches to get your site and blog on the first couple of pages of search engines. The rules for how to do so are changing all the time and quite frankly SEO is a very complex art and science. If you do decide to do it yourself just make sure to at the very least create content of value. • If you feel you can make your blog entry even more valuable to your readers please do so now. • To help promote your blog content and offers, you always have the option of hiring an SEO expert though this can get pricey. • You also might be wondering how you actually get your artistic product to the consumer. There are many solutions for this including a sales plugin for WordPress as well as vendor sites which help you sell your products. • There are of course also places online that specialize in selling your art form specific artistic products. Some of these sites can be challenging to get into and you may need to hire an aggregator to get the correct file type required by the site your product is featured on. • Be sure to put yourself in the place of your fan or client and imagine where she or he would go to purchase products such as yours. • A word about your artistic digital product versus creating an information product that provides a solution to a problem. Some artisticpreneurs are only interested in selling their actual art work. This can be a mistake. Why? Because until you have enough of a presence on the web to become a public figure, it is going to be challenging to offer your artistic products only. • The reality is that you want to have developed a lot of fans (retained through things such as email systems). The alternative sale would be to also offer a solution oriented information product. In other words you think of something your web audience has as a problem with and create an online solution. • Having an information product available alongside your artistic work does not mean you are selling out. It means you are a savvy artisticpreneur. • Bottom line the big question is how do you to get traffic to your blog or website? Traffic is having an ongoing stream of potential future fans and clients coming to your blog or website. The traffic is sent to wherever your offer is. One strategy is to put a link to purchase at the end of your blog entries and on your website. As mentioned you can use paid social media ads as well. • But what are the free options? At the time of this writing the strategy we are about to show you works. But strategies change all the time with the changes in the internet so the best bet is to continually search online for traffic ideas as well as read our newsletter. That said, one way to get traffic is to search Google for a tool known as Google alerts. The reason for signing up for Google alerts is that you want to find websites that already have an audience and are in your niche. Google will alert you regarding new content online from various websites. • The next step would be to either contact the site owner about doing a co-promotion or in some cases you can leave a comment of value on the site that includes a link back to your blog or site. • YouTube can be a traffic solution. If you are motivated to make a lot of “How To” videos featuring yourself, this can be a great strategy to both make yourself better known as well as being able to link back to your offer. • The key here is that for the most success of ranking on YouTube you need to make numerous videos. Why? Because YouTube, as of this writing, ranks those who have a lot of videos, higher than those who only have a few. • Plus, be sure to fill in all the information about your video because this can help with keywords. The key here is to think of YouTube not as social media site but rather as a search engine. • And for our last free traffic strategy we are going to look usingTwitter. A lot of people say Twitter is dead but as of this writing it’s just not true. If you search specific keywords related to your niche you can then Tweet to people live who are commenting on your area or art form or expertise. So what you are doing is finding people who have questions about your topics and then are providing them with solutions. Subsequently they can then click on your bio and look at your site. • Other strategies include Facebook group postings. You go to the groups and then provide massive value in terms of the questions you answer there. If you provide valuable content and solutions to their problems, the group will be very happy to have you as a member. Be sure to include a link to your website. • The idea is to become an authority of your niche. This, like the Twitter strategy, will take time to work so you have to be consistent with these strategies. You can also use Instagram in a similar way to how you use Twitter etc. So consider jumping in online as an expert.