First off and most importantly, thank you for coming along with us for week 2 of our rebranding transition going from “Make a Difference” to NYC Create.
In this edition of the NYC Create newsletter and blog entry we are are going to announce the much anticipated Platinum PIAs winners as well as take a look at the “Proof of Concept” phase of the ongoing “Guerrilla Entrepreneurship” process.
NYC Create wishes to do a big shoutout of congratulations to our 4 Platinum PIAs winners including Bobby Hart, Danny Hicks, Gary Summers and Martin Stephens. These artists are not only wonderful creators but make a difference in their communities.
NYC Create subscribers made their voices heard when voting for these 4 individuals. The subscribers were given exclusive access to a video that consisted of 3 choices for each of 4 categories. This, the 9th annual PIAs, has been the first ever to be done entirely on the internet!
And speaking of doing things online, NYC Create now brings you the next installment of tips to promote yourself as an artist, build your audience and ultimately monetize your art.
If you have not been following along with us as a subscriber to the NYC Create newsletter, the steps listed below are going to seem be a bit incongruous. If you would like to be in the loop, please sign up for the NYC Create newsletter. Now, here are the latest steps/tips regarding the “Proof of Concept” phase of the Guerrilla Entrepreneurship sequence:
• During your proof of concept phase it is recommended that you have at least most of your marketing elements together. This means you will both be able to test getting a prospect as well as find out if your method of making a person into a client works.
• Make list of marketing elements needs which could include the earlier stated items such as creative coaching, fan-building website design, client-creating email systems, digital marketing and online education.
• Create your marketing elements or hire someone to do so.
• Take your time doing your proof of concept phase. It can take anywhere from a week to several weeks or more.
• Proof of concept in this instance means that your marketing efforts connect you with buyers who purchase your products and services. It can also mean that you successfully get folks to sign up for your email newsletter.
• If your proof of concept phase is successful in not only getting you clients but in fulfilling the solving of the client’s problem, then you are now ready to incorporate your business. Find incorporation provider and write the name down.
• As mentioned yesterday, proof of concept can take time. Take the time you need.
• During your “Proof of Concept” phase use your instincts to make changes as you go along.
• Now that you’ve officially started your business it is time to focus on the marketing. What worked and didn’t work during your proof of concept? Keep what worked and write it down.
• View your art as a transformational experience. Does your art solve your prospect’s problem? If so, how does your art solve your prospect’s problem?
• Put yourself into the mind of your prospect. Again, what is her or his problem and how can you solve it? Also, how does your art solve their problem?
• Now is the time to further analyze your marketing. Who is the audience member you are trying to reach and where does she or he hangout online? Is this a place you can put your offer in front of your prospects? Write down if so.
• Look for the connection between your product/service that solves your client’s problem in contrast to your art. What is the relationship? Maybe it’s merely the fact that through your offering of your product/service your audience gets to know you better and therefore becomes interested in your art?
• Detail your strategy to lead a client from your product/service to your art.
• From this point on we will assume that the problem you solve can be done online. If this is so it means that you can become an artistic entrepreneur which allows you to both offer your product or service that solves a problem, plus you will offer some of your art that is digitized. Write down the art of yours that you want to offer.
• Have you created your bundled art yet? Is your music or writing or filmmaking etc. ready to be experienced online?
• Finish your art and get it ready to be digitized.
• Once you know the art of yourself that you desire to offer online, write down how it will be digitized. For example a musician could offer music files, a writer could offer eBooks and a filmmaker could offer the streaming of her or his movie. Most art forms can be digitized if your are creative about it. Write down how you will digitize your art.
• Test the download capability of your art.
• Are you engaging your fans in regards to your art? Are you sharing with your audience your process such to get them involved?
• You now need some kind of web platform that facilitates your prospect being able to download your art after paying for it. There are many options in this respect and the electronic platform that is best for you is determined by your art form. Research then write down your preferred vendor in this respect.
A more detailed “premium” analysis of these steps are available in both PDF and video form at the Art Gush online education website.