Yianni Stamas on Email Newsletter Relationship Building

Hello ArtisticPreneurs!

In the newly released Art Gush course 4 of the 7 part Guerrilla Entrepreneurship series, the topic discussed is that of newsletter relationship building.

It’s a known fact that before your future fan or client will buy from you, you need to have several points of contact with her or him. An email newsletter is a great way of achieving this. First you get your prospect’s email and then you send her or him a series of hopefully useful and valuable newsletter installments.

The NYC Create newsletter you are reading right now certainly aspires to achieve the benchmark of its mission which is to help you the artist – including musicians, writers, filmmakers etc. – to promote yourself, build your audience and ultimately monetize your art.

To create a newsletter weekly, so that it doesn’t become an overwhelming activity, requires having a workflow. When you break your goals down into steps, they often become easier to achieve. For us here at NYC Create, this newsletter was made infinitely easier to create by combining the content of the newsletter and our blog.

Here’s how it works. And maybe from hearing about it you’ll become inspired and consider working out your own system of weekly communication (if you don’t already have one). Our approach is simple. First we create an Art Gush course (as of this writing we’ve uploaded 91 courses in all starting in August of 2016). Whatever topic the current Art Gush educational installment is about provides the jumping off point for us leading to the blog and the newsletter.

And not only does the particular week’s written course content lead directly to creating the blog and newsletter, the same thing goes for the course’s image file. The difference from the newsletter and the blog is that the blog has all the written content but the newsletter only has around half of it. If the reader wants to continue reading all she or he has to do is click on the link and get all the written content on the blog.

Platinum PIAs Awards 2018 Winners plus the “Make a Difference” Rebranding to NYC Create

Hello ArtisticPreneurs!

First off and most importantly, thank you for coming along with us for week 2 of our rebranding transition going from “Make a Difference” to NYC Create.

In this edition of the NYC Create newsletter and blog entry we are are going to announce the much anticipated Platinum PIAs winners as well as take a look at the “Proof of Concept” phase of the ongoing “Guerrilla Entrepreneurship” process.

NYC Create wishes to do a big shoutout of congratulations to our 4 Platinum PIAs winners including Bobby Hart, Danny Hicks, Gary Summers and Martin Stephens. These artists are not only wonderful creators but make a difference in their communities.

NYC Create subscribers made their voices heard when voting for these 4 individuals. The subscribers were given exclusive access to a video that consisted of 3 choices for each of 4 categories. This, the 9th annual PIAs, has been the first ever to be done entirely on the internet!

And speaking of doing things online, NYC Create now brings you the next installment of tips to promote yourself as an artist, build your audience and ultimately monetize your art.

If you have not been following along with us as a subscriber to the NYC Create newsletter, the steps listed below are going to seem be a bit incongruous. If you would like to be in the loop, please sign up for the NYC Create newsletter. Now, here are the latest steps/tips regarding the “Proof of Concept” phase of the Guerrilla Entrepreneurship sequence:

• During your proof of concept phase it is recommended that you have at least most of your marketing elements together. This means you will both be able to test getting a prospect as well as find out if your method of making a person into a client works. • Make list of marketing elements needs which could include the earlier stated items such as creative coaching, fan-building website design, client-creating email systems, digital marketing and online education. • Create your marketing elements or hire someone to do so. • Take your time doing your proof of concept phase. It can take anywhere from a week to several weeks or more. • Proof of concept in this instance means that your marketing efforts connect you with buyers who purchase your products and services. It can also mean that you successfully get folks to sign up for your email newsletter. • If your proof of concept phase is successful in not only getting you clients but in fulfilling the solving of the client’s problem, then you are now ready to incorporate your business. Find incorporation provider and write the name down. • As mentioned yesterday, proof of concept can take time. Take the time you need. • During your “Proof of Concept” phase use your instincts to make changes as you go along. • Now that you’ve officially started your business it is time to focus on the marketing. What worked and didn’t work during your proof of concept? Keep what worked and write it down. • View your art as a transformational experience. Does your art solve your prospect’s problem? If so, how does your art solve your prospect’s problem? • Put yourself into the mind of your prospect. Again, what is her or his problem and how can you solve it? Also, how does your art solve their problem? • Now is the time to further analyze your marketing. Who is the audience member you are trying to reach and where does she or he hangout online? Is this a place you can put your offer in front of your prospects? Write down if so. • Look for the connection between your product/service that solves your client’s problem in contrast to your art. What is the relationship? Maybe it’s merely the fact that through your offering of your product/service your audience gets to know you better and therefore becomes interested in your art? • Detail your strategy to lead a client from your product/service to your art. • From this point on we will assume that the problem you solve can be done online. If this is so it means that you can become an artistic entrepreneur which allows you to both offer your product or service that solves a problem, plus you will offer some of your art that is digitized. Write down the art of yours that you want to offer. • Have you created your bundled art yet? Is your music or writing or filmmaking etc. ready to be experienced online? • Finish your art and get it ready to be digitized. • Once you know the art of yourself that you desire to offer online, write down how it will be digitized. For example a musician could offer music files, a writer could offer eBooks and a filmmaker could offer the streaming of her or his movie. Most art forms can be digitized if your are creative about it. Write down how you will digitize your art. • Test the download capability of your art. • Are you engaging your fans in regards to your art? Are you sharing with your audience your process such to get them involved? • You now need some kind of web platform that facilitates your prospect being able to download your art after paying for it. There are many options in this respect and the electronic platform that is best for you is determined by your art form. Research then write down your preferred vendor in this respect.

A more detailed “premium” analysis of these steps are available in both PDF and video form at the Art Gush online education website.

IMPORTANT: We are Rebranding as NYC Create

Hello artisticpreneurs!

And a warm welcome to readers of the “NYC Make a Difference” newsletter and the “Lights Camera Read” blog.

Now for the big news. We are rebranding as NYC Create!

This means that next week we will be showing up in your inbox and online as being from “NYC Create” rather than “NYC Make a Difference.”Why are we rebranding as NYC Create? To serve you better of course. We are committed to the “mission” of bringing you the artist – including musicians, writers, filmmakers etc. – weekly tips on how promote yourself and build your audience. Our “vision” or hope is that by doing so it will inspire you to create more art. And in our opinion, now more than ever, more art means a better world!Plus, regardless of whether you live in New York City or anywhere else on the globe, we will do our best to provide you with useful weekly strategies to take your artistic pursuits to the next level. We call this process “CREATING your creative career” just like as mentioned in the new NYC Create logo.And now without further ado, let’s explore the steps that are a continuation from last week’s tips regarding getting folks to register for your newsletter:

• What are the exact steps you are going to put a prospect through to vet her or him? Write down your ideas. • An example of vetting is getting their email which triggers them to receive eBook. • You know that if person goes through the trouble to give you their email address in an online form and then clicks on link in email they receive in their mailbox , they are a possible prospect. • What will the content of your eBook be, such that it will help vet your potential client? For example, you might give client an eBook about solving their problem. • You can also include link to your website in eBook if by chance it is shared with others. • Decide what the content of your email newsletters will be. • A good bet is providing weekly or monthly tips on subject matters that relate directly to the problem that is solved. • If you are offering educational products, a workflow to consider is using the creation of your newsletter to be done in tandem with creating content for course. • You might consider having on your website a “vet page” meaning a series of questions you ask prospect to find out if you are a good fit with them and that they are a good fit to you. • You could potentially do this as a form. • You could also just put a list online so prospect is fully informed when signing up for your newsletter. • Once you have all the steps you will take for acquiring your customer, as we stated earlier, make note of how much you have to pay to get each client. • Check to make sure you are not going over your amount allocated for acquiring client. • Double check all the steps you went through to acquire client. • Initially test out your business during a proof of concept phase. It is recommended that you go through this phase before committing to incorporating your business. • The point being that there’s no reason to incorporate a business that doesn’t get results and appears not to be self sustaining. • Write down how you will do your proof of concept, in other words proving concept works.

A premium and more detailed version of this content is available in the form of a video and PDF course at Art Gush.

2018 Platinum Pias Community Awards Show for Artists

Recently there was the updating of a website entitled the Platinum PIAs Community Awards Show for Artists. The annual Platinum PIAs Awards has since 2010 been recognizing artists who are making a difference in their New York City communities and around the world. Artists include musicians, writers and filmmakers etc.

The big news is that in conjunction with the posting of the winners for 2018, a major rebranding will be occurring. Lights Camera Read will be rebranding as this site – NYC Create. Essentially what is happening is that although LCR will continue to exist as a web presence, all blog updates and other aspects will be moving here to NYC Create. NYC Create is a new entity committed to carrying on the mission of helping you, the artist, create your creative career.